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Home technology has been evolving for more than 100 years - yet despite this longevity there is huge uncertainty about where the market is going next. It's not enough to offer the latest tech - consumers also need to be ready for it and be willing to pay.

With almost six billion users and a market worth $1.6 billion annually, the mobile market is mature. As smartphones and wearables shift to replacement markets, what will drive sales? Which technologies will become essential? Which brands will thrive while others may fade away?

Teams must accurately anticipate – or even change – consumer buying preferences. For cutting edge technologies, the challenge is assessing the applications that are best suited to the market and getting there before the competition.

Measuring the true impact of the user experience on any technology product or service is complex and dependent on a thorough understanding of the market and whether you’re asking the right questions.

The world’s most cost-effective market research, dedicated to providing the most reliable and affordable analysis for the semiconductor industry.