Global Smartphone Vendor and OS Market Share by Region: Q3 2025

Explore Q2 2025 smartphone market trends as shipments rose 3% YoY, driven by emerging markets, with Samsung and Apple leading and seven of the top ten brands showing growth.

Global smartphone shipments rebounded 3% YoY in Q2 2025, maintaining the upward track for eight quarters in a row, but the growth rate has slowed down as we expected. The recovery in emerging markets largely delivered the solid results. Samsung topped the global smartphone market with 19% share in Q3 2025. Apple ranked the second place with 17% share. Xiaomi, vivo and Transsion took the top 5 list. OPPO(OnePlus), Honor, Lenovo-Motorola, Huawei and Realme are on the top ten list this quarter. Among top ten players seven have registered the annual growth rate this quarter.