Insights: Supply Constraints Cap iPhone Performance in Q3 2025, Double-Digit iPhone Revenue Growth Expected in Q4 2025

Explore Apple’s Q3 2025 performance as iPhone shipments rose 3% YoY to 53.8M units, driven by strong demand and emerging market growth despite supply constraints.

Apple iPhone shipments grew 3% YoY to reach 53.8 million units and 17% market share in Q3 2025, capturing the second spot in the global smartphone market after Samsung. All key regions and markets in Q2 2025 either grew or remained flat. The performance would have been much better had there been fewer supply constraints on the newly launched iPhone 17 series and iPhone 16 model. Additionally, the iPhone Air was not initially launched in China, as it is an eSIM-only model. Emerging markets continued to outperform developed markets in terms of growth rates. India's iPhone shipments surpassed those of Japan for the quarter. A strong rebound is expected in the following holiday season, with double-digit growth in iPhone revenue.