Global Smartphone Market Grew 3% YoY by Shipments and 5% YoY by Wholesale Revenue in Q3 2025

Explore Q3 2025 smartphone market trends as shipments rose 3% YoY and revenue hit $103.8B, driven by higher ASPs and strong performance from Samsung and Apple.

Global smartphone shipments rebounded by 3% year-over-year (YoY) to reach 317 million units in Q3 2025, signaling a continued recovery in consumer demand. Smartphone wholesale revenue grew even faster, up 5% YoY to US$103.8 billion, reflecting a healthy rise in average selling price (ASP), which increased 2% YoY to US$327. Samsung led the global smartphone market with a 19.4% share, followed closely by Apple at 17.0%. Xiaomi, vivo, and Transsion rounded out the top five, while OPPO (including OnePlus), Honor, Lenovo-Motorola, Huawei, and Realme completed the top ten list.