Global Smartphone Top 100+ Microvendors Market Share: Q3 2025

Second-tier microvendors are significantly impacting the global smartphone market, with 39% annual growth in Q3 2025, outpacing larger vendors.

A huge number of second-tier MICROVENDORS were playing a meaningful role in the global smartphone market. The "top 30+" vendors worldwide, like Samsung, together increased 3% YoY in Q3 2025, in contrast, the next "top 100+" microvendors combined posted 39% annual growth. All microvendors together made up 3% of global smartphone volumes during Q3 2025, improved from one year ago. Microvendors, like M-KOPE in Africa, Nothing and Lava in India, and Ulefone in Europe are growing faster than average.