Global Fitness Band Vendor Value Share by Price-Tier Q2 2025

Key insights from September 2025 on automotive semiconductor performance, EV market trends, and regulatory updates shaping the future of connected vehicles.

Global fitness band industry revenues grew by 3% in Q2 2025, after falling 12% in Q1 2025, stabilizing to fall just 1% in Q4 2024, and before that dropping steeply for nearly 4 years. This marks a return to global fitness band industry revenue growth after twenty consecutive quarters of declines, with volumes growing for the past three quarters. The worldwide fitness band market is currently dominated by Xiaomi and Huawei at the low end and Garmin and Fitbit at the high end. Wholesale average selling prices (ASPs) declined again in Q2 due to resurging volumes in the entry price tier as demand for the once-dominant Xiaomi Mi Band line rebounds. This report tracks quarterly global fitness band shipments, wholesale pricing, PRICE-TIERS, and revenues for all major vendors from 2016 to 2025.