Digital Assistants and Generative AI in the Automotive Cockpit

Explore how AI is transforming automotive cockpit assistants, driving partnerships among OEMs and tech firms, and the potential for Google's dominance in this space.

Artificial Intelligence (AI) continues to pervade the automotive realm, with cockpit assistants being one of the latest domains to apply the technology. This has resulted in unique partnerships among OEMs, Tier-1s, semiconductor manufacturers, and software developers. While some OEMs are pursuing in-house development efforts, many more are partnering with AI platform providers and voice assistant specialists for the feature. Will Google dominate this space as it is now doing with automotive infotainment operating systems?