Narrative: Connected TV Device Market Share Q2 2025 – Growth continues, owing to the launch of Nintendo Switch 2

Access the Connected TV Device Market Share report with insights on shipments and installed base by vendor, OS, and region.

This is a companion report to the quarterly Tracker: Connected TV Device Vendor and OS market share. It outlines qualitative insights that complement the quantitative data (Vendor and OS shipments and installed base), which you can access via our Online Data Reports (ODRs). Here, you can filter data to select the data view that best suits your needs and download data in Excel and CSV format. The Tracker: Connected TV Device Market Share provides a detailed breakdown of smart TV, Digital Media Streamer, and Game Console shipment and installed base data by Vendor, Smart OS, and geography.