Narrative: Global Cellular Smartwatch Vendor Volume Share Q2 2025

Global cellular smartwatch shipments declined in Q1 and Q2 2025 due to economic uncertainty, despite total market growth. Insights on leading vendors included.

Global cellular smartwatch shipments returned to declines in the first quarter of 2025, and shrunk again in Q2 2025, as economic uncertainty (i.e., trade wars) stifled consumer discretionary spending and drove a declining cellular penetration rate within smartwatches, despite total smartwatch market growth. Full year 2024 saw a first-ever annual volume decrease of 4% for cellular smartwatches globally. With added monthly service charges and higher upfront pricing, cellular smartwatches no longer outperform the overall smartwatch market. Apple, Samsung, and Huawei are leading the way across developed markets. Major carriers, like Vodafone and Verizon, are actively promoting this wearable sub-segment. Our report tracks global cellular smartwatch shipments and market share by leading hardware vendors by quarter.