Tracker: Global Wearables Vendor Volume Share Q2 2025

Discover Q2 2025's global wearables growth as Apple, Huawei, and Samsung compete. Explore trends in smartwatches, fitness bands, and more.

The race for the top wearables spot continues as Apple, Huawei, and Samsung battle it out. Global wearables shipments grew by 2% in Q2 2025, after growth in both Q1 2025 and Q4 2024 was preceded by eight consecutive quarters (two years) of declines driven by market saturation, macroeconomic weakness, and limited innovation. During Q2 2025, all wearable device types grew, with particularly high growth in wrist-based wearables, smartglasses, and smart rings. Our report tracks global wearable shipments and market share by hardware vendor by quarter. Total wearables, for this report, include smartwatches, fitness bands, smartglasses, virtual reality headsets, feature watches, jewellery/apparel/shoes, and others. Our report can be used by device makers, component suppliers, operators, software developers, content suppliers, and other stakeholders to determine the size and growth trends of the global wearables market.