Global Smartphone Revenue, ASP and Profit by Vendor by Price Tier: Q2 2025

Smartphone industry wholesale revenue grew 3.8% YoY in Q2 2025, led by Apple, with Xiaomi, Huawei, and OPPO in the top five. Comprehensive report available.

Global smartphone industry wholesale revenue grew 3.8% YoY in Q2 2025, largely thanks to the growth of smartphone shipments, while smartphone wholesale ASP registered a modest annual growth. Apple maintained leadership and gained revenue share annually. Samsung followed with the flat revenue share from last year. Xiaomi ranked the third place, followed by Huawei and vivo. OPPO (OnePlus). Honor, Lenovo-Motorola, Transsion, and Realme are on the top ten list. Our extensive report provides quarterly global handset and smartphone shipments, wholesale (transfer) pricing, revenue metrics, as well as operating profit and margin for 28 major vendors from Q1 2010 to Q2 2025.