Tracker: Apple Watch by Model Q2 2025

Analyze Apple Watch trends—Q2 2025 shipments fell 7% YoY amid an aging lineup and soft demand. Get model-level data from Q4 2016 to Q2 2025.

Apple Watch shipment volumes declined by 7% YoY in Q2 2025, largely due to a continued unfavorable YoY comparison driven by a weak update cycle. While the Apple Watch Series 10 had its third full quarter of availability during Q2, the now aging Apple Watch Ultra and SE lines were both not updated in the Q3 launch last year. The Series 10 took the top spot by model, followed by the SE (gen 2) and the Series 10 Cellular. Cellular penetration fell slightly YoY during Q2 2025 as the Ultra 2 ages and as consumers rein in discretionary spending. This report details global shipments for every Apple Watch model from Q4 2016 to Q2 2025.