Narrative: Connected TV Devices Vendor and OS Market Share Q1 2025

Companion to the Q1 2025 Connected TV Tracker with insights on vendor and OS share across Smart TVs, streamers, and consoles. Includes downloadable data.

This is a companion report to the quarterly Tracker: Connected TV Device Vendor and OS market share update for Q1 2025. It outlines qualitative insights that complement the quantitative data (Vendor and OS shipments and installed base), which you can access via our Online Data Reports (ODRs). Here, you can filter data to select the data view that best suits your needs and download data in Excel and CSV formats. The Tracker: Connected TV Device Market Share provides a detailed breakdown of smart TV, Digital Media Streamer, and Game Console shipment and installed base data by Vendor, Smart OS, and region.