Global Smartphone Vendor Marketshare for 15 Countries: Q1 2025

Get the latest insights on Q1 2025 smartphone shipments—see how Huawei, Apple, and vivo drove modest growth amid soft demand, with detailed vendor performance across 15 major countries.

Global smartphone shipments grew only by 0.5% YoY in Q1 2025, impacted by weaker consumer demand and inventory adjustment in spite of healthy market status in China. Huawei, Apple and vivo drove the shipments growth. Apple and Samsung became the number one smartphone vendors in six countries respectively while Xiaomi became the number one vendor in Russia. vivo topped in India. Huawei led in China almost in four years. Our extensive report tracks the world's leading smartphone vendors' shipments and marketshare across 15 major countries worldwide from Q1 2012 to Q1 2025. The 15 countries tracked account for 6 in 10 of all global smartphone volumes. Countries covered include: Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russia, South Africa, South Korea, Spain, UK, and the United States.