Narrative: Global Handset Shipments Vendor Share by Region Q1 2025

Discover what’s driving the global handset slowdown—uncover Q1 2025 shipment trends, vendor performance, and regional insights across the top 30 brands in this detailed market share report.

Annual global handset shipments shrank in Q1 2025. Growing economic pressure on consumers, US tariffs, war in Europe, and other disruptions have led consumers to restrict purchases, including new handsets. This marks a turnaround, following the previous five consecutive positive quarters of growth in global smartphone shipments. Six of the top ten vendors showed positive annual growth in the first quarter of the year. This report details quarterly handset market share for the world's top 30 vendors in North America, Central & Latin America, Western Europe, Central & Eastern Europe, Africa Middle East, and Asia Pacific for Q1 2025. Historical annual and quarterly data by region and quarter are included.