Tracker: VALUE SHARE: Global Smartwatch Revenue and ASP by Vendor by Price Tier Q4 2024

Explore Q4 2024 smartwatch revenue trends, with Apple leading across all price tiers, and see how trade tensions and shifting vendor strategies are shaping the 2025 outlook.

Global smartwatch revenues rose by 4% YoY in Q4 2024, as slight ASP declines were more than offset by rising shipments. Apple is the dominant player when it comes to smartwatch revenue share, capturing nearly 60% of global smartwatch revenues during the quarter, and taking the number one spot in the mid, high, and premium tier price bands.

While global smartwatch revenue growth is still expected for 2025, we have downgraded our growth forecast due to the economic and geopolitical headwinds brought on by the ongoing trade wars and their anticipated effect on US GDP and consumer discretionary spending. Having met with limited success in ultra high-end smartwatches, vendors are focused on the sub-US$500 (wholesale) segment. Our extensive report tracks global smartwatch revenues, prices, and price bands for all leading vendors by quarter from 2013 to 2024.