Narrative: Global Smartphone Revenues, ASPs, and Price-Tier Forecasts – 2008 to 2030: April 2025

Explore TechInsights’ latest forecast on global smartphone revenue growth, pricing shifts, and the expanding dominance of the premium tier, amid ongoing trade tensions and market uncertainty.

TechInsights forecasts global smartphone wholesale revenue to grow 2.5% YoY in 2025, based on the rebound of sales volume. However, we remain cautious about the impact of the tariff war and trade protectionism on the global smartphone market. We might need to adjust sales volume forecast numbers downwards in 2025 in the next iteration.

Meanwhile, we expect the smartphone wholesale price to be slightly trending down in 2025 and 2026, before resuming the growth pattern from 2027 onwards. The premium tier segment will generate 76% to 77% value share during the forecast window, and it has surpassed the mid-tier, becoming the largest band by volume in 2022, as we expected.