Insight: Smart TV by OS Forecast 2025-2030

>Insight: Smart TV by OS Forecast 2025-2030

The adoption of smart TVs is set to surge in the next five years, explore the 2025-2030 trend forecast including key takeaways and critical implications.

The adoption of smart TVs is set to surge in the next five years, creating a competitive landscape among connected TV operating systems (OS). These platforms generate significant revenue through advertising and streaming services. Companies like Samsung and LG are improving their smart TV OS and forming partnerships with third-party manufacturers to expand their market reach. Since 2022, Android/Google TV has become the leading smart TV OS globally by licensing its software to various manufacturers despite not making its TVs. This evolving landscape promises a bright future for connected TV technology, offering innovative advancements and increased consumer engagement in digital entertainment.

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