Narrative: Global Wearables Vendor Volume Share Q4 2024
Global wearables shipments rose 4% in Q4 2024 as Apple, Huawei & Samsung compete. Track market share trends across all major wearable categories.
The race for the top wearables spot continues as Apple, Huawei, and Samsung battle it out. Global wearables shipments rebounded to grow by 4% in Q4 2024 after eight consecutive quarters (two years) of declines driven by market saturation, macroeconomic weakness, and limited innovation. Healthy growth in smartwatches, feature watches, fitness bands, smart rings, and smartglasses more than offset declines in VR and hearables. Our report tracks global wearable shipments and market share by hardware vendor by quarter. Total wearables, for this report, include smartwatches, fitness bands, smartglasses, virtual reality headsets, feature watches, biometric hearables, jewelry/apparel/shoes, and others. Our report can be used by device makers, component suppliers, operators, software developers, content suppliers, and other stakeholders to determine the size and growth trends of the global wearables market.
