Insight: Access to In-car Streaming Audio is a “Must Have” Feature in China

Explore TechInsights' latest report on audio infotainment preferences from over 1,500 vehicle owners in China, revealing insights into future purchasing priorities.

Between February and April 2024, TechInsights fielded a survey of vehicle owners in China, Western Europe, and the United States. TechInsights asked vehicle owners about their interest in and usage of audio infotainment sources as part of that survey. From China, a total of 1,510 vehicle owners provided responses regarding their use of audio sources and views related to how important each source is to their next vehicle purchase. This report discusses the findings from TechInsights' survey.

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