Forecast: Global Fitness Band ASP & Revenue Forecast for 88 Countries: 2012 to 2029
Explore our forecast as global fitness band revenues are set to decline by 7% in 2025, driven by lower sales, competitive pricing, and economic challenges, with modest growth in select regions.
Global fitness band revenues will fall by 7% in 2025 on an annual basis, due to falling unit sales, stronger competitive pricing pressure in some regions, lower-cost rival feature watches and smartwatches, the war in Ukraine and its knock-on effects, and overall economic uncertainty. Despite increasing the global and regional ASPs for the forecast period compared to the previous forecast iteration, the ASPs follow a downward trend in NA, WE, and APAC. MEA, CEE, and CALA will see very modest ASP growth in the forecast period. This will result in a decreasing revenue trajectory globally, continuing since 2020, although MEA, CEE, and CALA revenue will grow very modestly in 2027–2029. Our extensive report forecasts global fitness band revenues, for 88 countries and 6 regions worldwide, from 2015 to 2029.
