Tracker: Global Cellular Smartwatch Vendor Market Share: 2024 Q1

Global cellular smartwatch shipments fell by 7% YoY in the first quarter of 2024, with cellular penetration also falling slightly during the quarter as consumers reign in discretionary spending amid macroeconomic weakness and geopolitical uncertainty. With added monthly service charges and higher upfront device pricing, cellular smartwatches are no longer outperforming the overall smartwatch market. Apple, Huawei, and Samsung are leading the way across developed markets and in particular Apple's addition of the Ultra has driven up cellular penetration in recent years. Major carriers, like Vodafone and Verizon, are heavily promoting this segment. Our report tracks global cellular smartwatch shipments and market share by leading hardware vendors by quarter.

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