Insight: Tablet Market Share Q1 2024 – Market Approaches Net Growth Despite Slumping Apple Results
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Led by strong results from Android vendors and resurgent Chinese brands in their domestic market, global tablet market shipments contracted only 3% in Q1 2024 compared to the year-ago quarter. Poor Apple iPad results continue to hold back full market recovery, but we believe pent-up demand for new models will push the tablet market into growth in mid-2024. As Samsung beat expectations and Lenovo and Xiaomi posted strong growth during the quarter, the Android market reached a two-year high of 52% market share.
