Global Wearables Microvendor Market Share: Q4 2023

A large number of second-tier MICROVENDORS are playing a meaningful role in the global wearables market, flooding the market with new, niche, and segmented offerings. Global wearables shipments declined for the fifth consecutive quarter in Q4 2023 amid continued economic weakness and geopolitical uncertainty, causing a lengthening replacement cycle and limiting consumer spending. Modest declines in smartwatches and feature watches, as well as plummeting volumes in fitness bands, more than offset growth in hearables and virtual reality (VR). Our report tracks total global wearable shipments and market share by hardware vendor by quarter for more than 70 vendors and microvendors. Total wearables, for this report, include smartwatches, fitness bands, smartglasses, VR headsets, feature watches, advanced hearables, jewellery/apparel/shoes, and others. Our report can be used by stakeholders to determine the size of the total global wearables market.

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