Global Cellular Smartwatch Vendor Market Share: Q1 2017 to Q3 2023

Global cellular smartwatch shipments grew 4% YoY in the third quarter of 2023 despite a modest total smartwatch market decline, as cellular penetration rose due to the Apple Watch Ultra and Google Pixel Watch. Albeit from a low base, cellular smartwatches outperformed the overall smartwatch market as cellular penetration among smartwatches continues rising slowly but steadily. Apple, Samsung, and Huawei are leading the way across developed markets and in particular Apple's addition of the Ultra has driven up cellular penetration. Major carriers, like Vodafone and Verizon, are starting to push hard on this segment. Our report tracks global cellular smartwatch shipments and market share by leading hardware vendors by quarter. This report can be used by device makers, component suppliers, operators, software developers, content suppliers, and other stakeholders to determine the size and key players of the cellular smartwatch market.

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