Analysis: Global TWS Shipments by Region and Price Tier Q3 2023
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Apple remains the shipments leader in Bluetooth True Wireless Stereo (TWS) headsets. AirPod Shipments declined YoY in Q3 2023. Apple's share is being eaten by rivals from India and China. Premium-tier remains as the most valuable but Entry-tier rises to the top in shipments. Overall TWS headsets growth has slowed down YoY. India is driving growth. Geopolitical turbulence, inflation and looming recession affected shipments negatively.