Xumo Makes its Presence Felt in US Connected TV Market

Xumo, the 50/50 joint venture (JV) between Comcast and Charter Communications, was formed in April 2022 to develop and offer a next-generation streaming platform (i.e., TV operating system) on a variety of first and third-party 4K streaming devices and smart TVs. This vision is beginning to become a reality as Pioneer became the third TV brand using the Xumo OS, joining Hisense and Element Electronics. This report examines Xumo’s strategic positioning and prospects as it joins an already crowded TV OS platform market, where it will compete with the likes of Google TV, Roku OS, Amazon Fire TV OS, Samsung Tizen, LG WebOS, and new entrant TiVo OS.

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