VALUE SHARE: Global Smartwatch Revenue and ASP by Vendor by Price Tier : Q2 2023

Global smartwatch revenues rose by 1% in Q2 2023 due to rising ASPs despite shrinking volumes caused by slumping consumer demand amid macroeconomic weakness and geopolitical uncertainty. ASPs trended upward due to higher priced new models like Apple Watch Ultra, Google Pixel Watch, and Huawei Watch 4, in addition to supply constraints and soaring inflation bringing up component costs. Being met with limited success in ultra high-end smartwatches, vendors are focused on the sub-US$500 (wholesale) segment. Our extensive report tracks global smartwatch revenues, price, and price-bands for all leading vendors by quarter from 2013 to 2023.

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