Global Apple iPad Shipments by Model: Q1 2023 Results

Apple has not been immune to the tumultuous economic environment and post-COVID lull in demand that has pushed tablet demand lower in 2023. Q1 2023 started off with shipments down -19% year-on-year, which matched Apple's performance as the company shipped 12.8 million units, but there are some key changes in market demand within this larger story. While demand is shifting toward more productivity capable detachable tablets, consumers are downgrading which models they buy to fit within their budgets. Looking into Apple's iPad shipments by model sheds light on this phenomenon as the lower priced 9th generation iPad ranked as highest in demand for the quarter. This report contains quarterly global tablet shipments by model family and generation for Apple's iPad devices from Q1 2020 through Q1 2023 with forecasts until Q4 2024.

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