VALUE SHARE: Global Smartwatch Revenue and ASP by OS by Price Tier: Q1 2023

Global smartwatch revenues declined by 2% during Q1 2023 as consumers reigned in discretionary spending causing a lengthening replacement cycle amid macroeconomic weakness. Wear OS was boosted by the Pixel Watch, as well as Samsung's Galaxy Watch 5, solidifying Google's second OS share position behind Apple's Watch OS. Apple's watchOS, Google's Wear OS, Huawei's HarmonyOS, Garmin's Connect IQ, Fitbit's Fitbit OS, and others continue to battle it out for the top OS spot. This report provides quarterly global smartwatch revenues, prices, and tiers for all major operating systems from 2016 to 2023.

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