Smart TV Market Update
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Rising inflation, geopolitical conflicts, fears of recession and the tightening squeeze on the cost of living as a result of the ongoing energy crisis continue to negatively impact consumer sentiment across large parts of the world which in 2022 was still leading to reduced demand for big ticket electronics items such as Smart TVs in most markets. This report provides an update to our November 2022 Smart TV forecast and includes a downwards revision of our expectations for the market in 2023. Despite the weakened demand outlook though, the competitive environment remains as dynamic as ever as new brands challenge the long-term leadership of the established TV OEMs. Meanwhile, the battle for Smart TV OS share has been heating up as new platforms join the race as they look to grow their influence in the connected TV ecosystem.
