BMW Selects Amazon Alexa+ As Rest of Industry Splits Between Google and ChatGPT

BMW partners with Amazon's Alexa+ for its voice assistant, aiming to regain relevance amid competition from Google Gemini and OpenAI-powered solutions.

BMW selects Amazon’s Alexa+ as the foundation of its custom voice assistant. This development could make Alexa a relevant player once again in the automotive voice assistant category, which has seen new entrants in the form of Google Gemini, and voice assistant providers utilizing Open AI’s ChatGPT LLM. However, OEMs are also working on proprietary models with deeper integration into the vehicle platform. Will Alexa be able to regain its prominence in the face of new competition?