Narrative: Global Smartphone Monthly Shipments (Sell-In), Sales (Sell-Through), and Inventory Variance by Vendor — August 2025

Explore global smartphone market trends with shipment, sales, and inventory data from 32 leading vendors—vital insights for OEMs and industry planners.

TechInsights reports that global smartphone shipments (sell-in) declined 2% YoY in August 2025, while sales (sell-through) increased 3% YoY. Samsung led the market in both shipments and sales, followed by Apple and Xiaomi. This report tracks global smartphone monthly shipments (sell-in), sales (sell-through), and inventory changes for 32 of the world's largest vendors from January 2016 to August 2025. It serves as a valuable tool for OEMs, component makers, software developers, operators, and other stakeholders to monitor key OEMs' inventory levels and support their planning activities.