Narrative: Canada Smartphone Vendor Market Share by Operator Q2 2025

Track Canada’s Q2 2025 smartphone market: shipment trends, vendor share, and operator performance across Apple, Samsung, Google, Rogers, Bell, and Telus.

Smartphone shipment volumes in Canada shrank in Q2 2025 compared to the year-ago quarter; just one of the top 5 leading vendors saw shipments improving year-on-year. Canada is a mature market in which replacement sales make up most smartphone volumes, making the sector sensitive to changing economic circumstances. The big three vendors in the Canadian market this quarter are Apple, Samsung, and Google. This report tracks smartphone shipments, vendor market share and share by operator for the leading brands in Canada. Operators covered include Rogers, Bell, and Telus.