Insight: Vivo topped the Indian smartphone market for four quarters in a row in Q2 2025, with a double-digit growth rate

Vivo gained a market share of 8.9% in Q2 2025, growing 4% YoY in the quarter and seeing a 25% YoY growth in India for the fourth quarter in a row.

Vivo shipped 26.8 million smartphones worldwide for a market share of 8.9% in Q2 2025, growing 4% YoY in the quarter. This Chinese vendor remained the top five global smartphone vendor ranking for the quarter, only behind Samsung, Apple, and Xiaomi, and ahead of Transsion. In India, vivo continued to top the chart for four quarters in a row, with 25% growth YoY this quarter. In China, vivo underperformed the market (-2% YoY), declining -8% YoY, but managed to rank second, behind Huawei.