Narrative: Global Smartphone Monthly Shipments (Sell In), Sales (Sell Through) and Inventory Variance by Vendor: May 2025

Global smartphone shipments fell 2% YoY in May 2025, while sales rose 2%. See trends by vendor and inventory insights from 2016–2025 in our report.

TechInsights reports that global smartphone shipments (sell-in) declined 2% YoY in May 2025, while sales (sell-through) increased 2% YoY. Samsung led the market in both shipments and sales, followed by Apple and Xiaomi. This report tracks global smartphone monthly shipments (sell-in), sales (sell-through), and inventory changes for 32 of the world's largest vendors from January 2016 to May 2025. The report serves as a valuable tool for OEMs, component makers, software developers, operators, and other stakeholders to track key OEMs' inventory levels and support their planning activities.