Insight: How are Automakers Positioning to Compete in China's New Energy Vehicle Market?
1 Min Read June 25, 2025
Discover how 15 OEMs navigate China’s competitive auto market — explore diverse investment strategies shaped by overcapacity and rapid EV innovation in this Insight report.
The Chinese automobile market is facing fierce competition due to the dual influence of overcapacity and a significantly shortened iteration cycle of new energy vehicles. To survive and develop in this extremely competitive market, both global and domestic automakers are actively investing in products and R&D, but their investment methods are significantly different. This Insight report summarizes TechInsights’ view of the strategies of 15 OEMs active in China, which can be viewed in more detail in the China: Strategy and Policy Tracker Online Data report.
