Narrative: Global Cellular Smartwatch Vendor Volume Share Q1 2025

Cellular smartwatch shipments fell in Q1 2025 amid economic uncertainty. Track smartwatch vendor share, trends, and top players like Apple and Samsung.

Global cellular smartwatch shipments returned to decline in the first quarter of 2025, as economic uncertainty (i.e., trade wars) stifled consumer discretionary spending and drove a decline in total smartwatches, as well as a falling cellular penetration rate within smartwatches. Full year 2024 saw a first-ever annual volume decrease of 4% for cellular smartwatches globally. With added monthly service charges and higher upfront pricing, cellular smartwatches no longer outperform the overall smartwatch market. Apple, Samsung, and Huawei are leading the way across developed markets. Major carriers, like Vodafone and Verizon, are actively promoting this wearables sub-segment. Our report tracks global cellular smartwatch shipments and market share by leading hardware vendors by quarter.