Narrative: Apple iPhone Shipments by Model: Q2 2007 to Q1 2025

Apple’s iPhone shipments grew 11% in Q1 2025, led by the iPhone 16 series. The iPhone 16e exceeded expectations, ranking fourth in global shipments.

Apple’s global iPhone shipments increased significantly by 11% annually during Q1 2025, outperforming the total market, which increased 0.5% YoY. The iPhone 16 topped the market this quarter, followed by the iPhone 16 Pro Max, 16 Pro, and 16e. The newly launched iPhone 16e exceeded market expectations to become the fourth-most-shipped device among all iPhone models. This report details global shipments for every iPhone model since its launch through Q1 2025, from the iPhone 2G to the iPhone 16 series, including 16e. The data are especially useful for mobile operators, retailers, component makers, vehicle developers, and channel and technology industry watchers of all kinds.