Analysis: OPPO (OnePlus) Smartphones Turnaround in Q4 2024

Explore OPPO/OnePlus Q4 2024 smartphone growth, driven by OPPO’s overseas expansion and portfolio gains, despite OnePlus’ weaker performance.

In Q4 2024, OPPO/OnePlus combined posted 3% YoY growth by smartphone shipments, marking the first quarter of annual growth since Q4 2021. The OPPO brand deserves credit for the solid performance. Its successful expansion in overseas markets and portfolio uplift in domestic markets offset the OnePlus brand's worrisome performance this quarter.

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