Global Handset Vendor Marketshare for 15 Countries: Q4 2024

Global Handset Vendor Marketshare for 15 Countries: Q4 2024

Learn how global handset shipments grew by 3% YoY in Q4 2024, with Chinese brands and Apple leading the charge. Xiaomi topped the charts in Russia, while vivo led in China.

Global handset shipments rebounded for five quarters in a row, by 3% YoY in Q4 2024, signalling that emerging countries show more clear signs of stabilization. Several Chinese brands including Lenovo-Motorola, vivo, realme, Xiaomi and Huawei as well as Apple drove the shipments growth. Apple and Samsung became the number one handset vendors in eight and four countries respectively while Xiaomi became the number one vendor in Russia. vivo topped the chart in China.

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