Analysis: Offline Grew Stronger Than Online During India’s Festive Season Sale

Discover TechInsights' analysis of India's 2024 festive season smartphone sales, showing 2% YoY growth driven by a 9% increase in offline sales despite a 2% decline online.

As per estimates from the TechInsights Mobile team, the India festive season from 26th Sep till 31st Oct 2024 saw a 2% YoY growth in smartphone sales in unit terms compared to the festive season in 2023 from Oct 7th till 10th Nov 2023. While the online sales declined 2% YoY, the offline performed better and grew 9% YoY. The online-offline mix led to the net performance of low single-digit growth. Vivo led the overall and offline sales while Samsung led the online sales.

View the Analysis

This summary outlines the analysis found on the TechInsights' Platform.

Enter your email to register to the TechInsights Platform and access the full analysis summary, as well as the report.

Already a TechInsights Platform User?

View the Analysis

Webinar

Memory Market Developments in 2025 and Beyond

Register today to discover insights into the 2025 technology roadmap, the transformative role of AI, and the impact of supply, demand, and pricing trends on DRAM and NAND markets.

Learn More

November 20, 2024

How Trump Policies Could Disrupt Automotive Semiconductor Markets

Discover how Trump policies could impact automotive semiconductor demand, with a focus on EV sales, tariffs, and global trade.

Learn More

November 20, 2024

Trump, CHIPS, and Tariffs: How the 2024 U.S. Election Will Reshape the Semiconductor Industry

Discover how the 2024 U.S. election could reshape the semiconductor industry with increased tariffs, CHIPS Act uncertainties, and shifting global supply chains. Prepare for what's next.

Learn More