Insight: Q1 2024 Smart TV Results – A Slow Start to an Anticipated Return to Growth
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Smart TV shipments grew 2.7% year-on-year (YoY) in the first quarter of 2024, reaching near 43 million units. The return to growth is weaker than expected as challenging macroeconomic and geopolitical conditions continue to affect consumer demand which remains subdued in major markets such as China, Japan, and Western Europe. However, following a period of market softness since the heights reached during the pandemic, manufacturers are anticipating a return to growth this year as major sporting events should provide a boost to consumer demand which has been lagging.
