Walmart Takes Next Step in CTV Market After Vizio Acquisition

Walmart Takes Next Step in CTV Market After Vizio Acquisition

 
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Coming on the heels of its acquisition of smart TV manufacturer Vizio in February 2024 for $2.3 billion, pending regulatory approval, Walmart made its next move in the connected TV space with the launch the Onn 4K Pro Streaming Device. This Insight examines Walmart’s latest move in the connected TV market and its overall aspirations.

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