VALUE SHARE: Global Smartwatch Revenue and ASP by Vendor by Price Tier: Q4 2023
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Global smartwatch revenues shrunk by 3% in Q4 2023 due to declining shipment volumes as well as slightly lower ASPs caused by macroeconomic weakness and geopolitical uncertainty limiting consumer demand and discretionary spending. This comes after several quarters of rising ASPs due to new models like Apple Watch Ultra, Google Pixel Watch, and Huawei Watch 4 driving wholesale ASPs upward, in addition to supply constraints and soaring inflation bringing up component costs. Being met with limited success in ultra high-end smartwatches, vendors are focused on the sub-USD 500 (wholesale) segment. Our extensive report tracks global smartwatch revenues, price, and price bands for all leading vendors by quarter from 2013 to 2023.
