Global Fitness Band Vendor Market Share by Region: Q4 2023

Global Fitness Band shipments plummeted by over 40% year-over-year (YoY) for the third consecutive quarter during Q4 2023. Slumping demand for the market leading Xiaomi Mi Band line as well as a market exit from Samsung, in addition to macroeconomic weakness, geopolitical uncertainty, and continued high inflation stifling consumer discretionary spending contributed to the downtick. Consumers are trending away from fitness bands and toward smart and feature watches. Our report tracks global fitness band volume and share by hardware vendor by quarter by region. It can be used by device makers, component suppliers, operators, software developers, and other stakeholders to determine the size of the fitness band market worldwide.

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