Kia Unveils Futuristic Vision in Action at CES Mobility Media Day with New Concept Vehicle and Platform Showcase

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CES 2024's media day showcased a convergence of innovation, sustainability, and AI in consumer electronics and automotive industries. Notable highlights included Volkswagen's integration of ChatGPT in the VW ID7 and Sony Honda Mobility's Afeela concept vehicle emphasizing entertainment and sensing technologies.

Kia stole the spotlight with its Platform Beyond Vehicle (PBV) solutions, catering to businesses and consumers. PBV enables users to customize purpose-built EVs through advanced software solutions, aligning with Hyundai's SDx approach. Kia aims to produce 150,000 vehicles annually by 2025, partnering with Uber, Kakaomobility, DTC, CJ Logistics, and Coupang for B2B services.

Kia's PBV In-Vehicle Infotainment (IVI) promises a personalized, real-time experience, granting access to the Kia PBV App market and third-party applications.

The potential for customizable in-vehicle experiences positions Kia as a B2B market game-changer. Questions remain about the extent and cost of customization. Stay tuned for our comprehensive CES 2024 report in the coming weeks.

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