China: Automotive Data Monetization – Industry Practices, Opportunities, and Challenges
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Automotive data is becoming a new mine to OEMs as cellular connectivity is a standard feature of most OEMs in the Chinese market. Data monetization is widely discussed and practiced by some OEMs in many aspects of the ownership cycle such as vehicle sales, product planning, and service operation. This report first reviews and analyzes distinctive data application use cases from three perspectives—sales, product, and operation, then it briefly analyzes and summarizes the challenges faced in carrying out automotive data monetization activities in the Chinese market.
