Global Connected TV Device Vendor Market Share Q2 2023
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Global shipments of TV streaming devices grew by 4% year-on-year(YoY) during Q2 2023 driven by a healthy 19% YoY growth in Gaming Consoles and 4% (YoY) growth in Smart TV category despite high inflation and macro economic uncertainties. Game consoles will be a major contributor to growth this year as Sony is set to continue to ramp up shipments of the PS5 to feed the impending consumer demand. The upcoming Rugby world cup in Sept'23 and Cricket world cup in Oct-Nov'23 is anticipated to push demand for Smart TVs in H2 while the demand for streaming media players will remain soft. Manufacturers and retailers are likely to continue to influence buyer sentiment by running waves of promotional activity with best deals on TVs, consoles and streamers.
This report provides quarterly shipment and installed base vendor shares globally across the four Connected TV Device categories of Smart TVs, Smart Blu-ray players, IP-enabled Game Consoles and Digital Media Streamers. The report also provides market shares by operating system for Smart TVs and the wider Connected TV landscape. It is a valuable tool for all stakeholders who want to track the Connected TV Device footprint of the world's major Consumer Electronics brands.
