Global Smartwatch OS Market Share by Region : Q2 2023

Global smartwatch shipments declined for the third consecutive quarter during Q2 2023, after Q4 2022 marked the first YoY decline since 2016 as consumers reigned in discretionary spending causing a lengthening replacement cycle amid macroeconomic weakness. We project a turnaround to growth for H2 and for full year 2023 as macro conditions improve and new models flood the market. Wear OS was boosted by the Pixel Watch, as well as Samsung's Galaxy Watch 5, solidifying Google's second OS share position behind Apple's Watch OS. Our report tracks global smartwatch shipments and share for leading operating systems by quarter from 2013 to Q2 2023. It can be used by device makers, component suppliers, operators, developers, content suppliers and other stakeholders to determine the size and growth rate of the global smartwatch market.

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